Statoil, Norways largest company became Equinor in spring 2018.
The new name called for a national advertising campaign in all major print publications and online media.
Using Equinor employees as models and ambassadors for the new company, a new photographic direction was developed by Try i Oslo and Super Union in London. Moving away from dark saturated colors to a lighter and more natural approach.
We delivered both still images, and moving images for social /online media.